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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategická analýza podniku
 Tomášková, Alena ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to proposals for next development of business activities and how to improve the financial situation of this company.
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Strategic Analysis of an Enterprise
 Plášilová, Ilona ; Dvořák, Jiří (advisor) ; Šiška, Ladislav (referee)
In the theoretical part, the thesis focuses on terms related to the strategy of a company and on possibilities and methods used in the analysis itself. The main goal of the practical part of the thesis is to find, if the sales problems and interconnected decline in revenues in a company KSB, spol. s r. o, are caused by competitors and custormes, which is the opinion of its management. To solve the problem I used Porter's Five forces model, which includes other forces (supliers, new entrants and substitutes), that could also play a part in the aforementioned negative situation.
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